Google can now track your offline purchases

LANSING, Mich. (WLNS) – Google is one of the biggest tech companies out there and now it want to know how its digital ads influence real-world spending.

Now, Google will be able to tell a company like Target how many people saw an ad online and then later visited a brick-and-mortar Target store to actually make the purchase.

So how can a company go from tracking us online to offline? Watch above.

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