LANSING, MI (WLNS) – It’s a presidential election year, which means its normal that majority of our TV and radio airwaves are taken over by political ads, or the lack thereof, especially here in Michigan.
This could lead some to wonder if Michigan is still considered to be a swing-state.
“Michigan probably should not, no longer be considered a swing state,” John Cavanagh, co-founder of EPIC-MRA said. “None of the other polls nationwide have Michigan as a swing state are coloring that a solid blue.”
Cavanagh said that’s not to say Donald Trump and Hillary Clinton haven’t spent any money in the mitten state this campaign cycle.
“They have chosen to spend money here in the past, and the recent past. It’s just that as the minds of the voters become more made up, there are fewer undecideds,” Cavanagh said.
But that’s not the only factor that comes into play in this campaign game.
“Another factor is the fact that Michigan doesn’t have a statewide race in the ballot,” he said. “Other swing states do.”
While it’s not state specific, data from the Federal Election Commission shows in September, the Donald Trump campaign shelled out $70 million, while the Clinton campaign spent more than $80 million.
Cavanagh said it’s not unusual that a campaign would yank its resources from a battleground state that appears to be decided.
It’s a trend we saw in two prior presidential cycles with Republicans John McCain and Mitt Romney, where both camps were highly contested up until this point in the election.
“It came to around mid-October and the republican nominees and their campaigns decided this is money not well wisely spent, let’s move it elsewhere,” Cavanagh said.
And while Michigan may seem decided, Cavanagh said it’s likely we’ll see more campaigning here in Michigan in the days leading up to the election.
“There is still, particularly on the democratic side, a reason for Clinton, and or Clinton surrogates, such as the president or Michelle Obama, or even Bill Clinton to show up an make sure that the lead that’s shown in the polls, maintains itself,” Cavanagh said.
We’re days away from picking a new president and 6 News will be here for you every step of the way with continuing coverage of campaign 2016.