MSU partners with Fox Sports in multi-million dollar deal

LANSING, Mich. (WLNS) — Michigan State University’s athletic department says the 15-year deal announced by the university and Fox Sports Thursday will bring in at least $150 million in revenue for the school.

The university says the change won’t impact the fan experience, but it is significant.

The agreement will cover all of MSU’s 25 varsity sports teams.

The partnership means stadium signs, social media integration, and more support for Mark Hollis’s athletic program.

Michigan State officials said in their release today the move will pump more money into the university to meet the growing costs of covering scholarships, paying for team travels, academic support and athletic training.

Many MSU games and events already air on Big Ten Network, in which Fox Sports has a majority stake.

MSU was the last school in the five major collegiate conferences to manage rights to its programs on their own.

But the university’s executive associate athletic director for external operations, Paul Schager, says with recent basketball and football successes, now was the right time to look beyond East Lansing.

“We felt that it was important to bring our marketing efforts up and become nationally competitive on a marketing level … It’s really an opportunity to do what those who we are competing with are doing.” 

Fox Sports says a big part of its own success is doing things the Spartan way.


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