(WLNS) – A new deal between the Michigan State Athletic Department and Fox Sports means lots of green for the Green and White.
It’s expected to make MSU at least $150 million over the next 15 years.
In return, the agreement – billed as a “long-term multimedia rights partnership” means Fox will have rights to “in-venue signage, print, radio, television programming, corporate hospitality, digital and social media integration, promotional and experiential activities, and intellectual property rights and official designations” according to a press release.
The deal covers all 25 varsity sports programs, and Athletic Director Mark Hollis says the deal will help all athletes.
“The increased revenue will help Michigan State address the growing expenditures related to enhancing the student-athlete experience, including scholarships, cost of attendance, academic support, team travel, athletic training and medical services,” Hollis said in the release.
Previously, MSU says it was the last school in the “Power 5” conferences to have managed its rights in-house.
MSU is no stranger to Fox Sports. The company owns and operates the Big Ten Network.
The Athletic Department says the Spartan Sports Network will work with Fox Sports to continue to produce the live radio broadcasts, coaches shows, and other related programming.