As Ann Romney crossed the stage, the crowd roared.
But it's not just the crowd in Tampa, right here in Lansing, men and women came together to watch Ann Romney's speech.
As Romney worked to paint a personal picture of her husband and his priorities, many women here say she recognizes what's important to them.
Caroline Nagy, Romney Supporter: “Number 1 healthcare, number 2 education, and number 3 is bringing our country back to family values.”
Jane Waligorski, Romney Supporter: “The economy, raising children, not going backwards generation to generation. All the stuff that most of us moms can relate to.”
But moms relating to Ann, isn't the same as moms relating to Mitt; something U.S. senate candidate Pete Hoekstra says Romney has struggled to do.
Pete Hoekstra, Republican Senate Candidate: “He's a great guy! he's just having a trouble projecting that over TV or those kinds of things. Everybody will tell you that people like to vote for someone that they feel comfortable with, someone that they like, that they'd feel comfortable inviting over for dinner.”
And while everyone here knows who they'd like to invite to dinner, the invitation doesn't go out until November.
On September 3rd the Democratic National Convention will begin in Charlotte, North Carolina.